Sale of new craft beer will help support Veterans’ programs
OTTAWA, ON, 24 February, 2018 – Whitewater Brewing Company and The Royal Canadian Legion launched a new craft beer in British Columbia this weekend, marking the beer’s first foray into Western Canada. The Legion Lager now being sold in the province is brewed locally using local ingredients. People will find it in many Legion branches and, soon, at several retail locations, including bars and restaurants, and liquor stores around the province.
“This is one more important way for Canadians to support the work of The Royal Canadian Legion,” says David Flannigan, Dominion President. “Funds raised will help us with Veterans’ programming nationally and within provinces and territories.”
Five percent of the beer’s sales will help with Legion programs and advocacy efforts in a range of areas including support for mental health, getting Veterans off the streets, and help transitioning to civilian life.
Legion Lager was first pioneered in the Ontario market in 2017. Since then it has gained increasing popularity and can now be found in select LCBO stores and grocery outlets throughout that province.
“We’ve been anticipating the move into British Columbia for quite some time and we hope our crisp and easy-drinking lager will be successful here as well,” says Chris Thompson, Founder, Whitewater Brewing Company. “We are proud of our creation and of the contribution it will make to helping our Veterans.”
“Many of our branches already sell beer in their lounges, and now they will have a great new addition for people to try,” adds Flannigan.
Whitewater Brewing Company and The Royal Canadian Legion plan to gradually launch Legion Lager nation-wide over the coming months and years.
Whitewater Brewing Company was founded by three good friends in 2011 on the banks of the Mighty Ottawa River. The three of us have had had many adventures that have taken us from the incredible rivers of Ontario & Quebec to the mountain-fed creeks of British Columbia, from the deep canyons of the Colorado River to the Great Barrier Reef of Australia. Our epiphany can on rafting trip: Canada was already home to some of the best natural ingredients involved in creating true hand-crafted beer, as well as great people deserving a local beer to share with friends. Whitewater Brewing Company was conceived. My friend, you are now a part of the story, it's time for you and our beer to tell the rest.
Public Relations / Media Inquiries about Whitewater Brewing Co. or Legion Lager: email@example.com / (613)889-3462
About The Royal Canadian Legion
Founded in 1925, the Legion is Canada’s largest Veteran support and community service organization. We are a non-profit organization with a national reach across Canada as well as branches in the U.S., Europe and Mexico. With more than 275,000 members, many of whom volunteer an extraordinary amount of time to their branches, our strength is in our numbers.
Public Relations / Media Inquiries: 613-591-3335 ext. 241 or PublicRelations@Legion.ca