The Poppy Trademark

Canadians are fiercely proud of our Veterans… and during the period leading up to Remembrance Day, millions of Canadians wear a Poppy as a symbol of national pride and respect, a visual pledge to never forget the more than 117,000 Canadians who made the ultimate sacrifice to protect our freedoms. The Legion has been entrusted to uphold and maintain this symbol by the People of Canada.

Why does the Legion have a trademark on the Poppy?

On June 30, 1948, The Royal Canadian Legion was given the responsibility to safeguard the Poppy as a sacred symbol of Remembrance by the People of Canada through an Act of Parliament in which the Legion was granted trademark copyright of the Poppy symbol in Canada. This responsibility was bestowed upon the Legion to ensure that the largest Veterans organization in the country would be able to act in preserving the Poppy as a sacred symbol of the sacrifice of our Veterans.

In doing so, the Legion accepted the obligation to ensure that it would never be used for commercial or personal gain and would never be desecrated through inappropriate use. It is for this reason – ensuring respectful and appropriate use of the Poppy symbol – that the Legion requires permission for the use of the trademark Poppy, or the Poppy image as it relates to Remembrance.

What does the trademark include?

To preserve and uphold the Poppy as the symbol of Remembrance of Canada’s Veterans, the Canadian Trademark for the Poppy includes both the Legion’s Poppy logo, as well as the Poppy symbol, as it relates to Remembrance. The trademark does not apply to the use of the actual Poppy flower, unless that usage is misrepresented as the Legion’s Poppy.

How do I request use of the Poppy trademark?

The Legion welcomes and encourages Canadians to promote Remembrance and honour Canada’s Veterans through the use of the Poppy. For details on Guidelines Governing the Use of the Poppy Trademark, please see the Legion’s Poppy Manual.

To request use of the Poppy trademark, please forward your request to the Secretary of the Poppy and Remembrance Committee at Dominion Command. Requests may be made by mail, fax or email, and must include the following information:

  • Contact information for the individual or organization making the request;
  • A description of how and where the Poppy will be used or displayed (attach a draft design of image placement or size, if applicable);
  • An explanation of why the Poppy usage is requested;
  • An indication of what period of time the Poppy will be used or displayed;
  • A disclosure, if intended for use on a product, of the selling cost of the item and a projection of the expected profit to be made;
  • An indication of where the profit, if any, will be directed, whether to an organization, charity or manufacturer; and

Send requests to use the Poppy image to:

Secretary of the Poppy and Remembrance Committee                                  Fax:        613-591-9335
Dominion Command                                                                                             Email:    bmaxwell@legion.ca
The Royal Canadian Legion
86 Aird Place
Ottawa, ON K2L 0A1

For questions related to the Poppy trademark, please contact bmaxwell@legion.ca.

The Legion has been entrusted with the significant task of safeguarding the sacred Poppy, protecting it from misuse and commercializing. Our Veterans bravely accepted the duty and responsibility to protect our rights and freedom; it is now we who must accept the duty and responsibility to protect and honour them.  We will ensure that the Poppy remains the symbol of Remembrance for their sacrifices.